Best Locations to Buy Property in Phuket 2025

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The Highlights

Phuket’s property market in 2025 is lively again with strong tourism and limited land.

Each area has its own pull: lifestyle, rental income, or exclusivity.

Bang Tao, Kamala, Rawai, Patong, Layan, and Surin are the ones to watch.

Yields vary a lot, from a steady 5% in Rawai to 10% or more in Bang Tao.

Phuket has always drawn in buyers. Some dream of a holiday home, others want rental income, and many hope for both. In 2025, the island feels busy again. Tourists are back, supply is tight, and prices are moving upward.

But here’s the real question: with so many neighborhoods, which ones actually make sense to buy in right now? Let’s go through the places where the market is most active.

Who’s Buying & Visiting Phuket in 2025

Tourism keeps the island running. The Tourism Authority of Thailand (TAT) notes that visitors from China, Russia, India, and Europe are leading the recovery this year. And it’s not just one-week beach trips anymore. More retirees, remote workers, and long-stay travelers are making Phuket home.

On the property side, the Real Estate Information Center (REIC) shows that foreign demand is holding strong. In the first quarter of 2025, 276 condominium units in Phuket were transferred to non-Thai buyers. Most of them were Chinese, Russian, and European investors. Many of those deals were done in cash.

So what does that mean? In simple terms, different groups are driving different areas. Tourists keep Patong buzzing with short-term rentals. Long-stay buyers lean toward places like Bang Tao, Kamala, or Rawai, where life feels steadier.

Bang Tao & Cherngtalay

If there’s one area that does a bit of everything, this is it. Resorts at Laguna, international schools nearby, Boat Avenue for shopping, cafés full of expats on the weekends, the lifestyle here feels sorted.

Condos in this zone keep good occupancy. Villas command high rental rates, sometimes pushing yields to 7–10%. Families like it for long stays. Investors see stability. According to The Nation Thailand, Phuket pulled in almost THB 35 billion worth of new property investment in 2025, and Bang Tao and Cherngtalay were among the top picks. Limited land keeps adding pressure on prices.

Kamala

Kamala has built its name on hillside luxury. Ocean-view villas, branded residences, and a quieter feel attract high-net-worth buyers.

Rental returns sit in the 6–8% range. Still, most people who buy here aren’t just chasing rent. They’re betting on capital growth. With arrivals forecasted to be strong by TAT, demand for high-end stays should keep flowing.

Rawai & Nai Harn

The south of the island has a very different mood. Rawai and Nai Harn draw in retirees, long-term expats, and digital nomads who want something more relaxed but still comfortable. Local markets feel authentic. Restaurants are casual. Nai Harn Beach is a big part of daily life.

Most of the stock here is villas and townhouses. Yields usually fall in the 5–7% range. It’s less about quick holiday rentals, more about long-term tenants. Data from the REIC shows steady price increases in this part of Phuket, and that’s driven by lifestyle demand.

Patong

Patong is the heart of Phuket’s tourist scene. Some love it, others can’t stand it, but for investors chasing short-term returns, it’s still the busiest hub.

Airbtics reports that the average annual Airbnb revenue in Phuket is about THB 689,000, with 67% occupancy and daily rates close to THB 2,900. Well-placed condos in Patong often do even better thanks to constant tourist traffic.

The challenge is competition. Everything here — shops, nightlife, even the basics — is built for tourists. So if you want your property to stand out, good management is key. Patong Beach itself sits between Kamala and Karon. Both of those are tourist-friendly too, but they’re calmer and less noisy while still offering similar convenience.

Layan & Surin

Smaller areas, but heavy on prestige. Layan and Surin attract the upper market. Villas here don’t come cheap, and there aren’t many available, which is why prices tend to hold or rise.

Forecasts suggest villa values could climb 6–10% each year through 2030. Buyers are usually international, wealthy, and more focused on long-term appreciation than quick flips.

From my own visit, Surin feels very different from Patong. It’s quiet, private, and pitched at people who want exclusivity rather than buzz. The beach is pristine and calm, although you won’t find as many shops or nightlife nearby. That’s part of its charm.

Why it matters now

Phuket is not one size fits all.

Bang Tao & Cherngtalay: lifestyle plus strong yields

Kamala: hillside privacy and growth potential

Rawai & Nai Harn: steady expat and retiree demand

Patong: short-term rental powerhouse

Layan & Surin: exclusivity and long-term value

The right pick depends on what you want. Do you care more about lifestyle, steady income, or future gains? Whatever your goal, Phuket in 2025 is still one of Thailand’s most active and promising property markets.

Living here is pure tropics. You get heat and rain more than anything else. Winter never shows up, unless you count the cool blast of air-conditioning in shopping malls.

Want to skip the guesswork? Let Annie, Superagent’s AI assistant, match you with verified properties that fit your budget, lifestyle, and goals in seconds.

Friendly Reminder

Our guides are here to share general insights about the Thai property market. They’re not legal, financial, or tax advice, and rules may differ case by case. At Superagent, we’re here to support your journey, but we recommend checking with licensed experts before making final decisions.

Best Locations to Buy Property in Phuket Right Now in 2025